In 2013, Cyma welcomed an exciting brand ambassador in the shape of award-winning actor Liu Ye, who will help to further raise the brand’s profile in mainland China.

Having been the youngest ever winner of the Best Actor award at the Taipei Golden Horse Film Festival and Awards, however, he still experienced five anxious years out of the limelight. Today, Liu has moved on from the initial euphoria of flowers and applause, as well as the rumours and scandals that come as part and parcel of fame. He has achieved a balance between calm and passion, and his transition to the role of fatherhood provides him with a grounding in reality as his career scale new heights of success. For this reason, he is the perfect embodiment of Cyma’s brand slogan, ‘In time you’ll know’.

In 2014, Cyma welcomed Spanish football star Xavi Hernandez as its new brand ambassador. He is the first captain of one of the world’s top clubs, FC Barcelona. He demonstrated exceptional sporting talent throughout his footballing career and he has contributed to an impressive record of winning seasons, including the World Cup for 1 year, UEFA European Football Championship for 2 years, UEFA Champions League for 3 years, La Liga for 7 years, and FIFA Club World Cup for 2 years.

Control comes with time, Xavi’s legendary precision, mobility and pace-setting ability have carved out his position as the world’s greatest central midfielders and finest passers of the ball. He is the perfect embodiment of Cyma’s new advertisements featuring this footballing legend - Precision is the key to mastering your own time.